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Connect folk

folk connects with an API key and nothing else. Generate it in Integrations, paste it in, map your groups to partner tiers, and decide what partners can see.

4 min readAnimated walkthroughUpdated 28 July 2026

Before you begin

  • Admin access to your folk workspace. Only an admin can create an API key.
  • An Airstride account with access to the App Centre.
  • Nothing installed, and nothing from your IT team.
Step 1

Generate an API key in folk

In folk, open your workspace settings and go to Integrations. Create an API key and copy the value as soon as it appears.

app.folk.app/settings
1/5In folk, open your workspace settings.
  1. In folk, open your workspace settings.
  2. Go to Integrations.
  3. Create an API key for Airstride.
  4. Copy it. folk shows the full value once.
  5. Keep it to hand. The next step pastes it in.
Step 2

Paste the key into Airstride

Open Airstride's App Centre and select folk. Paste the key you just copied. Airstride requests only the access it needs, and the connect screen lists every scope before you grant it.

app.airstride.ai/apps/crm/folk
1/5Open the App Centre in Airstride and select folk.
  1. Open the App Centre in Airstride and select folk.
  2. Paste the folk API key you copied.
  3. Grant the access Airstride asks for.
  4. Connect.
  5. Connected. Airstride reads your objects and fields straight away.
Step 3

Review your field mapping

Airstride reads your folk fields automatically, so the map is ready to review the moment you land on it rather than something you build from scratch. Confirm the matches Airstride resolved, then point any custom fields wherever you need them.

Mapping changes apply on the next sync, which is immediate. You never reconnect to change a map.

app.airstride.ai/apps/crm/folk/mapping
1/4Airstride reads your folk people and their fields.
  1. Airstride reads your folk people and their fields.
  2. The map arrives filled in, ready to review.
  3. Point a custom field wherever you want it.
  4. Mapping changes apply without reconnecting.
Step 4

Set what partners can see

Use field-level permissions to control partner visibility over stage, value, contacts, custom fields and notes. Apply permission sets per partner role and they are enforced everywhere: the portal, the API and every export.

app.airstride.ai/settings/permissions
1/3Choose the partner role you are setting up.
  1. Choose the partner role you are setting up.
  2. Switch off the fields that role should not see.
  3. The partner view updates everywhere the field appears.
That is it

Sync is live from that moment

Two-way and real time. Register a deal in Airstride and the matching records appear in folk instantly. Update a record in folk and Airstride reflects it in seconds.

app.airstride.ai/deals
1/5Register a deal in Airstride.
  1. Register a deal in Airstride.
  2. The matching Deal, Company and Person appear in folk.
  3. Change a record in folk.
  4. Airstride reflects it in seconds.
  5. Two-way and live from the moment you connect.

The rest is done for you

Beyond the folk connection, Airstride handles your full setup within 24 hours of signup. Our team migrates all partner data from your CRM, PRM or spreadsheets, connects your partner collateral from Google Docs and other content sources, white-labels your portal to your brand, configures SSO, trains and enables the Partner Activation Agent, and invites your partners. You start day one with everything connected and working.

Common questions

How do folk groups map to partner tiers?

Groups arrive as options in the field map, so a group called Resellers can point at the Reseller tier. Airstride reads your group names to build the list; it never renames or reorganises them.

What happens to a contact who changes company?

The Person record follows the change and the partner account it belongs to is updated on the next sync, which is immediate. You do not maintain the same person in two places.

Does connecting folk change anything inside folk?

Only the records the sync creates or updates. Airstride does not restructure your groups, rename custom fields, or reorder anything you have set up.

Do I have to reconnect after changing the mapping?

No. Mapping changes take effect on the next sync, which is immediate. The connection itself is untouched.

What if our CRM is not folk?

The same steps apply across every CRM Airstride connects to. See the CRM guides for the one you run on, or the integrations directory for the full list.