Discover joint opportunities with intelligent account mapping

Security is built into every layer of Account Mapping. You maintain complete control over what data you share with each partner through granular field-level permissions. Additionally, role-based access controls ensure only authorized team members can initiate or approve mapping requests within your organization.

Exact Match: The account names and website domains match perfectly between your list and your partner’s list (e.g., "Salesforce" with domain "salesforce.com"). These are confirmed overlaps with the highest confidence and should be prioritized first. Probable Match: High-confidence matches where company names are very similar but not identical (e.g., "IBM Corporation" vs "International Business Machines" or "Microsoft Inc." vs "Microsoft"). Airstride’s matching algorithm accounts for common naming conventions, abbreviations, and legal entity variations. Possible Match: Lower-confidence matches that might represent the same company but require manual review. These could be different divisions of the same parent company, subsidiaries, or companies with similar names in different industries. New ICP Opportunities: Accounts in your partner’s customer base that DON’T overlap with your list but match your Ideal Customer Profile criteria (industry, company size, geography). These represent net-new pipeline opportunities for co-selling.

Yes! Partners need to create a free Airstride account to accept your mapping request and view results, but they don’t need to be paying customers. When you send a mapping request to a partner who isn’t yet on Airstride, they’ll receive an email invitation with a link to sign up. The onboarding process takes under 5 minutes—they just need to upload their account list or connect their CRM. This is actually a great way to introduce partners to Airstride’s value proposition.

If you’ve connected your CRM (Salesforce or HubSpot), account data syncs automatically in near real-time—typically every 15-30 minutes. This means when your sales team closes a new customer or a partner adds a new account to their CRM, those matches appear in your Account Mapping dashboard almost immediately. You’ll receive notifications when new matches are discovered. If you uploaded a CSV file, that data remains static until you upload a fresh file. We recommend re-uploading CSVs monthly or switching to CRM sync for the best experience. With CRM sync, your account mapping literally runs on autopilot—no manual work required to keep data current.

If a partner declines your account mapping request, you’ll receive an email notification and can follow up with them directly to understand their concerns. Common reasons for declining include: they’re not ready to share account data yet, they need internal approval from their partnerships or legal team first, or they’d prefer to discuss the partnership scope and mutual benefits before proceeding with mapping.