Partner deals that move at the speed of trust

Traditional PRMs like Salesforce PRM and Channeltivity force partners into clunky portals with steep learning curves, complex navigation, and forms that require 10+ minutes to complete. Airstride’s Deal Registration is built for speed: partners submit deals in under 60 seconds with intuitive forms that auto-save progress, built-in BANT qualification that ensures quality upfront, and instant status visibility so partners never wonder if their submission went through. While other PRMs require extensive training and partners often abandon submissions halfway through, Airstride’s modern interface feels like using a consumer app—not enterprise software from 2010. Plus, vendors can approve deals with one click instead of navigating multiple screens in legacy systems.

Partners cannot directly edit deals after submission to maintain data integrity and prevent accidental changes to deals under vendor review. However, if a vendor marks a deal as "Needs More Info," partners receive a notification and can add additional context or clarifications through the "Request more info" workflow. Vendors can always update deal details on their side (opportunity value, close date, assigned owner, sales stage) as the deal progresses. This controlled editing process ensures both parties have visibility into changes while preventing confusion from simultaneous edits.

Once a vendor clicks "Approve deal," several automated actions occur instantly: The partner receives an email notification confirming approval with next steps, the deal status updates to "Approved" across both partner and vendor dashboards, the assigned vendor user gets a task notification to begin working the opportunity, and if CRM sync is enabled, the deal automatically creates or updates an opportunity in Salesforce/HubSpot with all captured information. Partners and vendors can then track the deal through the sales cycle using Airstride’s opportunity stage tracking (Prospect → Discovery → Qualification → Proposal → Negotiation → Closed Won/Lost). Both parties maintain visibility throughout the entire process, enabling better collaboration and faster deal closure.

Yes, BANT qualification (Budget, Authority, Need, Timeline) is required by default to ensure partners only submit qualified opportunities that are worth your sales team’s time. However, vendor admins can customize which BANT fields are mandatory versus optional based on your deal qualification criteria. For example, if your sales cycle is long and budget confirmation comes later, you might make Budget optional but require Authority and Timeline. The BANT framework prevents partners from submitting "tire-kicker" leads that haven’t been properly qualified, which protects your sales team from wasting time on deals that won’t close. Most vendors find that requiring BANT upfront dramatically improves the quality of partner-submitted deals and increases win rates.

Airstride automatically detects potential duplicate deals by matching company names and website domains across all submitted opportunities. When a partner tries to register a deal for a company that already has an active registration, the system displays a warning: "This account may already be registered by another partner. Proceeding will flag this deal for conflict review." The deal enters "Pending Review" status and appears in the vendor’s conflict resolution queue, where you can see both submissions side-by-side with timestamps, partner details, and BANT qualification scores. Vendors then award the deal based on your first-to-register policy, proof of prior engagement (emails, meetings), or deal quality criteria. This automated duplicate detection prevents channel conflict before it happens and gives you clear audit trails for fair partner attribution decisions. Most importantly, partners know upfront that submitting duplicate deals doesn’t guarantee approval, which encourages quality over quantity.