Nobody sees it
Orders go through unchecked
Customer-placed, marketplace, or keyed in by a sales person with too many vendors and too many portals. Nobody stops to ask whether the line just qualified, so it is never registered.
Every order line is checked automatically. Qualifying deals are registered, claims are followed through, and payments are reconciled against what you were owed.
Order #48211 is one licence below the threshold. Adding one qualifies it.
Every deal-registration programme pays for the same thing: register the deal when it qualifies, then do whatever the vendor asks for next. That has to happen on every line. It does not.
Customer-placed, marketplace, or keyed in by a sales person with too many vendors and too many portals. Nobody stops to ask whether the line just qualified, so it is never registered.
Eligibility depends on SKU, region, segment, quantity and the price list in force that day. The spreadsheet is stale the week it is finished, and the promotion notice sits in a mailbox.
Most vendors add a step after: attach the order reference, file a claim, wait for approval. Miss it and the deal pays nothing. Then the statement arrives as one number, and nobody can reconcile it. Senior people spend weeks on one vendor by hand, and the rebate that was available on the transaction is never claimed.
One reseller's order export for a single vendor, shared under NDA and modelled against that vendor's published programme rules.
A global software reseller: thousands of sellers, more than 8,500 publishers transacted in a half-year. We modelled 20,000 order lines and put a number on what had never been registered.
It took under a week, and every verdict carries the rule and the clause that decided it. The export itself turned out to be incomplete, which makes €1.2 million a floor rather than a ceiling, and none of it counts upsell rebate.
Going in, the reseller’s own view was that the process was messy and nobody could say how much was being left behind.
Capture is a plugin for the resale business, not a system to migrate to. It sits beside your marketplace and does the four things a rebate programme demands, continuously.
Ingest orders and quotes from your marketplace, normalise them into one canonical line, group lines into deals, and test each against the vendor rules in force on the order date. New orders, and historic ones that are still eligible.
OutputEligibility verdict + rebate value + reason code
Assemble the registration and lodge it in the vendor's partner portal under your own scoped service account. Track it to acceptance, chase anything pending, and flag any gap the vendor needs filled before it goes.
OutputSubmitted registration + vendor reference
Whatever the vendor requires after registration, Capture does it: attaches the order reference, files the claim where there is one, chases approval, and warns ahead of every deadline. A registered deal is never left to lapse.
OutputRegistration closed out, every deadline met and logged
Load the vendor's rebate statement, match every paid amount back to its registration, and report expected against received with a variance reason on every unmatched line. Finance gets a number it can sign off.
OutputExpected vs received, per vendor, per deal, per quarter
One engine, every vendor. The core engine is built once. Each additional vendor's programme is loaded as configuration, so a new vendor is plugged in within 24 hours, and programmes we already run switch on the day you start.
Your deal registration capture rate is the share of eligible orders that actually got registered. The scan measures it on historic orders: no integration, nothing touched, nothing paused.
Partner emails, price books, criteria documents, transaction history. CSV or PDF.
Find out what rebate you missedCovered by mutual NDA before anything is shared. Your data stays yours and never appears in anyone else's result.
Start with the vendor you can already prove. Programmes we already run are loaded on day one; every new one is a gap check, then plugged in within 24 hours. The security review runs in parallel, so approval is never the thing you are waiting on.
Security assessment started, DPA signed, data feed agreed, vendor portal service account provisioned, sandbox seeded with your own data.
Full rule set loaded. Every historic order line classified with an auditable reason, agreed against your own view.
Submission service live. First registrations submitted and acknowledged by the vendor, approval gate on if you want it.
Historic period reconciled against the statements you already hold, variance explained line by line.
Each sequenced on evidence: a short gap check on historic orders sizes the prize, then the programme is plugged in. Vendors already on the engine switch on immediately.
Two parts, both tied to work done and money collected. Nothing recovered, nothing paid on the share.
Covers the build, onboarding, continuous rule maintenance and reconciliation for that programme. The first vendor carries the core engine; every vendor after it runs on the same engine at a lighter fee.
Paid only on rebate the vendor actually pays you that you were not collecting before. You keep the large majority. On the first analysis we ran, the modelled recovery repaid the platform fee inside six weeks of go-live.
Recovered rebate is pure margin. It reduces net cost of sale on every transaction that qualifies, with no change to pricing, volume or headcount. The vendor line itself becomes structurally more profitable to sell.
Your order path is built for speed and your customers notice when it slows. Capture is asynchronous by design: every request is acknowledged before any work is done, so no marketplace process ever waits on it and no slowdown on our side can reach your customers.
Most teams go live on a scheduled file feed, because it needs no change to the order path and is the only pattern that also processes historic orders. The API follows once it is running.
Your existing marketplace export to SFTP or S3 on a schedule. No transformation, no change to the application. Backfills every still-eligible historic order on day one.
Recommended firstPost each order as it lands, get 202 Accepted back immediately, receive the verdict by webhook. Continuous, near real-time coverage.
The same event stream, pulled instead of pushed. Cursor-based, ordered, replayable for 30 days. For security teams that decline a public callback endpoint.
OptionalA synchronous verdict in under half a second while someone is still looking at the screen. A quote of 27 seats that becomes 30 is worth more than a correctly registered quote of 27.
OptionalEvery threshold, rate, product scope and effective date lives in a date-versioned rule store, parsed from the vendor's own published price files as you receive them. Not from someone's recollection of the last promotion email.
Forward vendor promotion notices to a dedicated mailbox and the change is loaded ahead of its effective date. You typically get 30 days' notice; Capture uses it.
Capture never connects to your vendor directly. Price lists and statements reach us from you; registrations are lodged under your own partner account; you sit between us and the vendor at every point.
You provision a separate partner-portal account for automated registration. Not a copy of anyone's login, so no personal access is duplicated and no leaver event breaks the automation.
Every action appears under that account, distinguishable from human activity. You can see what was submitted and when, from the vendor's side, without asking us.
Disable the account and the automation stops. No dependency on Airstride, no notice period, no negotiation.
Outbound HTTPS from you to us. Static egress IPs for allow-listing, optional mutual TLS, and an event feed for teams that will not open a callback endpoint.
Human-release mode. Capture prepares every registration in full and a named approver releases them in bulk from the console. Detection, valuation, deadline tracking and reconciliation are unchanged. The only difference is who presses submit.
What reseller and distributor teams ask before they send us an order export.
Talk to us about your vendorsCapture is software for resellers and distributors that checks every order line against every vendor's deal-registration rules, registers the lines that qualify in the vendor's own partner portal, completes whatever step the vendor requires after registration, and reconciles the rebate statement against what was owed. It runs beside your marketplace rather than replacing it.
One order export, one vendor, under NDA. You get back a modelled rebate gap with every verdict explained, and a go or no-go number for your exec team. No integration, no commitment.