Use CasesPricing
AIRSTRIDE CAPTURE · THE PROGRAMME CHANGED

The programme changed. Who told the sellers?

Vendors change programmes to steer partner behaviour. The changes arrive in a portal update, a PDF or a marketing email and reach sellers only if a channel manager explains them well.

Vendor B · upsell scheme

Announced by marketing email

Changed
  • Paid on any upsellLast year
  • Pays on new logos onlyThis year
  • 9 open deals affectedRe-tested
Each seller told what changesSame day
Why

Why changes get missed

Last year the scheme paid on any upsell. This year it pays on new logos only. Who told the sellers?

Sellers

In the deal, not the portal

Nobody logs into fifteen portals to check what moved.

Email

Announced to whoever is on the list

Some vendors announce promotions and rule changes by email only.

Thresholds

Seen two quarters later

A threshold moving from ten licences to fifty changes what every open deal is worth. It shows up in the rebate two quarters later.

What Capture does

Every rule change, applied to every open deal

Illustrative vendors and deals.

01 · Re-test

Each seller told what changes for their deals

Capture reads programme documents and vendor emails and holds the rules as data. When a rule changes, every open deal is re-tested.

Close this one before the date. Add a licence to that one.A monthly summary of changes by vendor for whoever runs the relationships.
The detail

Sellers are in the deal, not in the portal's news section. Nobody logs into fifteen portals to check what moved.

Some vendors announce promotions and rule changes by email only, to whoever happens to be on the list.

A threshold moving from ten licences to fifty changes what every open deal is worth. It shows up in the rebate two quarters later.

Promotions and spiffs start and finish unseen.

Nobody can easily say whether a vendor is still as profitable to sell as it was.

Reads each vendor's programme documents and the emails vendors send to partners and holds the rules as data. When a rule changes, every open deal is re-tested and each seller is told what changes for the deals they are working: close this one before the date, add one licence to that one, this promotion now applies. A monthly summary of changes by vendor goes to whoever runs the vendor relationships. Over time, the effect of each change on the incentive shows in the numbers, so you can see which vendors are worth more or less than they were.

To the deals you are working

Slack, Teams or email

3 updates
  • Close Customer A before the dateBefore 31 Dec
  • Add one licence to Customer BThreshold moved
  • Q4 promotion now applies to Customer CPays more
Monthly summary of changesTo the vendor team
Questions

About programme changes

Every other question is answered on the questions page.

See every question

Capture records the rules as published at the time a deal closed, from the portal and from vendor emails. If a payment does not match, the evidence pack shows the deal, the rule and the rate in force on that date. The conversation with the vendor is yours, but you have the evidence.

Airstride Capture

Measure it on one vendor

Send a quarter of closed deals for one vendor. We come back with your registration rate and what the quarter would have paid with Capture in place.